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User acquisition strategy is as important for a search engine as it is for any other consumer web company. Many that read HN are ahead of the curve when it comes to new technologies such as DDG. 99% of America just uses what they have until it breaks. So Cuil's lack of high quality results may not have been their only reason leading to their demise, but with 33m in funding I hope a solid chunk was devoted to acquiring main street America. Yes, Google initially won by having higher quality results, but any new player with higher quality results will only be marginally better than Google.

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