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I remember the days when so much hype was around it and now when I read the title I thought to myself, hmm, I remember that name, but who are they exactly?

It feels like they were one of those x factor winners or big brother winners who have a lot of media attention to start with and then become complacent and do not keep up of playing the game of keeping the attention of the public. Marketing is not just five minutes of fame.

I think also that what the above teaches is that there is a lot of hype in social media. Sure there are real serious and enlightening conversations, but much of it is hype and trends and discussions. Maybe it is best to retreat from mass communications like the internet and focus on your projects only. Better be an actor in my own show than a spectator in others.

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