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I agree: http://www.google.com/trends?q=justin.tv%2C+ustream

Their problem is branding. When you think "realtime video streaming online" does the word "justin" even enter your mind?

http://www.google.com/search?q=stream+online - nowhere to be found; http://www.google.com/search?q=video+stream - over halfway down the page

It's quite sad. justin.tv's infrastructure is better than their more popular competitors, but performance doesn't always win the mindshare war.

I think the results if you add 'youtube live' to the comparison are interesting.


I don't think they'll have much trouble establishing market share once they launch.

Agreed. Even after reading this entire article I was unable to locate the app on my iPhone as I was searching for everything except justin.tv

Justin.tv should consider an updated business model where they branch out their video streaming products and rename them to increase comprehension for consumers.

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