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Google Reader would be the often mentioned first example: Google entered the RSS reader market, became the best, added a bunch of features and really became "the" de facto place to read feeds. ...Then closed up shop and killed much of the ecosystem outright, directing people towards proprietary places to get their news like social networks or Google News.

Hangouts did very much the same with XMPP, a move which a Googler once suggested to me was viewed internally as a betrayal of the company's values.

I think we may be approaching EEE territory with email: Gmail's already centralized a large portion of the email industry, to the point that Google has about two-thirds of all emails on one side or the other, and now they're moving into introducing a proprietary email format (AMP 4 Email), which isn't being developed in a standards-focused way.

I'm sure the same argument could be made for their push into RCS over texting, browsers (now pushing Chrome-only websites and features in a lot of places), Android (embracing third party OEMs before moving into locking down much of newer Android functionality and launching a first party iPhone competitor), etc.

If there was a movie quote that best exemplified Google's business strategy, it would be "I have altered the deal. Pray I do not alter it any further."

Google Reader does not fit the pattern of EEE; if anything, it shows their failure to pursue it. EEE with Reader would be to add proprietary extension to feeds and transform it into a closed system. What they actually did was lose a bunch of people for alternative readers, for Twitter and for Facebook.

AMP for email does seem a good example.

RCS is not developed by or supported exclusively by Google. They weren't even the first; Vodafone had it on their phones for years. Google is late to the party.


My opinion is not that Google is ethically above doing EEE; it's that they're often too disorganized and erratic to actually pull it off even if they wanted to.

> EEE with Reader would be to add proprietary extension to feeds and transform it into a closed system

Like Google+?

No. The intent might have been to move Reader users to G+, but they did not perform an EEE to accomplish it.

Reader didn't transform into Google+. Google+ was a Facebook clone.

Google Reader is pretty much the opposite of EEE. They built and publicised the market and then walked away.

Just having the best app isn't EEE.

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