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I bet all registrars are stoked when any new gTLD comes out, that auction and "valuable word"-based system must bring loads of cash. This one of the most outrageous, user-hostile things I've ever seen. It only preys on the need for brands to protect themselves while bringing no value and only confusion to end-users.

I definitely wouldn't say "loads of cash." .Com is still a very major part of any registrar's business. However, I like when new registries try new things that go beyond the namespace - requiring HTTPS could have a meaningful impact. Completely disagree that it's user-hostile — there are far fewer registration options in .com so opening up a new namespace gives users more flexibility in what they can register.

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