It took me like 5 clicks to get to your d/l site, d/l should be first and easiest thing to do.
Your top banner sucks. I don't care about the date, it fills up 1/4 of the screen and contains no information, drop it. Go to each of the y.combinator funded companies, they have decent sites: http://www.ycombinator.com/faq.html
I'm on a mac, so I can't actually use your software.
If you're going to be marketing juwo to different types of customers, have a 5 sec screencast, and then links to 3 or 4 subclasses (this will help you when you start advertising w/ google adsense as well.)
I'm too busy to help further :)
Anyway, I should get to work on my stuff too :P
Start by describing what it is in a single, full paragraph. At this point, it doesn't matter how long your description is, or how spiffy it sounds. Just try to keep it to one paragraph, two at the most. Then, start compressing it. Find ideas that really aren't important right off the bat and cut them. Find ideas that are similar and combine them into smaller sentences.
"Snipshot is a web-based application. Users can upload image files, or submit a link to another picture on the web. Uploaded images can resized, cropped, or enhanced. Basic attributes can be modified, like brightness, saturation, and hue. Images can be saved to your hard disk in 6 different formats. They can be published to Flikr or Webshots."
Combine sentences 3 and 4. Sum it up as "Uploaded images can be edited." Then combine with sentence 2 to say "You can upload or link images and then edit them." Cut sentences 5 and 6 because they aren't important right now.
Then you have "Snipshot is a web-based application. You can upload or link images and then edit them."
They compress it even further: "Edit pictures online."
The para you asked is taken from juwo.com:
A "Swiss Army knife" piece of software that gives more power to consumers to structure snippets of audio, video and text as a bullet list, to more easily index and annotate them, and to share the lists with others. Its benefits extend to multimedia as related to more enriching broadcasts, collaboration and organizing.
Also eliminate the part about giving more power to consumers. When I visit your website, I'm not thinking of myself as "consumers." I'm just a guy who wants to get something done and wondering if maybe you can help.
Take the rest of that sentence and separate it into one sentence for each idea.
What I am struggling with is, I am doing all the stuff - but people (at least on YC) dont get it:
1) links to 3 screenshots
2) simple cartoon diagrams with an analogy to shopping lists
3) a list of "what is in it for me" i.e. how juwo can help you.
4) links to demos for each of the above in 3).
Isnt all this good enough?
IMHO juwo is different and harder to encapsulate.
Look at the WriteWith.com site: http://writewith.com/ One sentence explains it and the screenshot is nice too. But after the first sentence, it has a little list of things a user can do, "upload documents, share with other people, chat, assign tasks, and track everybody's actions with a comprehensive history." And you can figure out wtf it does in just two sentences...amazing huh?
One easy fix: your click here links are so 1990s. Verb phrases are passe: http://www.w3.org/QA/Tips/noClickHere
There are links to 3 screenshots on the details page.
Thanks for the link, I am surprised it is by W3C!
I disagree with them. Will your grandma recognize a hyperlink intuitively?
My web page is for people like her (rhetorically speaking).
That's not the way to encourage constructive feedback, especially when you've cut and pasted all of it from here.
Of course, this would likely happen only if juwo were to make money.
I am very willing to share revenues with those who help me actually implement.
please go to http://juwo.com again. Is that better?
Now if someone would actually run the software...!
How not to start a startup
you will get back in the same measure, and more.
thanks for making my day! :(