Musk's statements, and Tesla in general, have gone to cultivating an impression that Tesla almost has self-driving. An impression that, okay, it's not perfect, but it's good enough that you can act like it is for most of the time. This impression is far enough from the truth that it's fundamentally dishonest, particularly when the response from Tesla after incidents amounts to "the driver is completely at fault here, we don't need to change anything" (in other words, their marketing says it's basically self-driving, their legal defense says self-driving is only at your own risk).
In the moralistic sense, yes, Tesla needs to be reprimanded for its actions. However, lying in this manner is often well-protected by law, if you manage to include enough legalese disclaimers somewhere, and I suspect Tesla has enough lawyers to make sure that legalese is sufficient to disclaim all liability.
In the moralistic sense, yes, Tesla needs to be reprimanded for its actions. However, lying in this manner is often well-protected by law, if you manage to include enough legalese disclaimers somewhere, and I suspect Tesla has enough lawyers to make sure that legalese is sufficient to disclaim all liability.