In this particular instance, clearly not. However, a rule of "first come first served" does not do anything but validate domain name squatting as a business model. It's like patents, you may have a patent linked to a legitimate business, or you may be in the extortion business. Let's not enable extortionists.
Perhaps first practicing entity come, first served then? First with a legitimate interest in the name?
I'll grant that domain squatting is bad and not something we should want to enable, but it's also bad to automatically let the most powerful company win. If your name is Nissan and you own a computer store, you shouldn't have nissan.com taken from you because the car company is bigger. If your name is Mike Rowe and you thought to register mikerowesoft.com for your software projects, you're clever, and should get to keep your domain.
