> it would be very hard to be excited about b2b tradeshows.
I worked in the technology side of large B2B events for about 10 years and there are certainly people who get really excited about B2B events!
You don't have to LOVE your product or industry but you've got to be interested in the industry and believe in your product. Being disinterested in the industry is a big disadvantage. Most people coming up with ideas or solutions are deeply involved in their industry and interested enough to spend a lot of time thinking about it.
I worked in the technology side of large B2B events for about 10 years and there are certainly people who get really excited about B2B events!
You don't have to LOVE your product or industry but you've got to be interested in the industry and believe in your product. Being disinterested in the industry is a big disadvantage. Most people coming up with ideas or solutions are deeply involved in their industry and interested enough to spend a lot of time thinking about it.