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Bloomberg remains a well written and research news organization. Most news sites attempt to monetize their content somehow.

You point out a valid problem, but, this is hacker news, and it is completely possible to find a technical solution to your problem that doesn't involve ignoring a major news channel. Try U-block, or ghostery, the combination of which seems to prevent the video from playing entirely on my system.

EDIT: Clarity of phrasing

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