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If the description / pictures sell me on the thing being valuable, I pretty immediately download it to try out. In my experience, the time/value tradeoff of watching a video (which in a lot of cases has either extra fluff or has been cleaned up) vs just trying the app/service/etc is not worth it. Which makes it critical that the static contents of the page have enough detail to convince me there's a chance the app could fill a use case for me.

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