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I never thought I'd get to see someone advertising software with a fight club quote. That certainly scores some sympathy points in my book! :)

WhatsApp (pre-FB) back in 2012: https://blog.whatsapp.com/245/Why-we-dont-sell-ads

I haven't read this one yet, thanks for the link!

In retrospective, the history of WhatsApp gives this quote an interesting hint of irony.

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