name: 'Hendershot's Coffee Bar',
line :'1560 Oglethorpe Ave',
The idea of the data island is to have the data separated from the content and let consumers use the data whenever they need it. I am now studying the possibility to use a link tag and have the data island external, like rss/atom to save bandwidth when 90% of consumers won't care about the data. And for those who care, they just load the external link and there you have it, all the data without scraping.
They're the URLs you see on Facebook that have #! in them.