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The whole business model of MailChimp is to get people to pay to send emails, so obviously they are not averse to marketing per se. The reason people are unhappy is that if I can send "MySQL news this week" updates to my hypothetical subscribers on MailChimp, why can't I send "Ethereum news this week"? Educational and informational materials are significantly different from "Buy my token!11"

If you're paying to send people "Ethereum news this week", it's because you have a financial interest in promoting certain things that happen on Ethereum. There are plenty of places you can discuss Ethereum without paying for it.

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