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I use this elevator pitch formula. Can't find the original source.

For [customer-base], [startup] is a [category] that [main-feature]. Unlike [competitors], we [differentiators].

I strongly suggest putting such a pitch in your news.yc profile. Here's mine:

For people with many pictures and little time, ourdoings.com is a photo-sharing site that organizes them for you. Unlike conventional photo-sharing sites, we make it easy to create an illustrated story of what you've been doing, and to share your story in illustrated email.




GREAT formula.

Here's a short one, riffing on the "hollywood pitch":

"[Service] combines [reference point] and [reference point] to achieve [business objective of customer]".




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