One time I asked him how he came up with the law and he said something close to: "It's simple! I was selling network cards! If I could convince them it was more valuable to buy more, they'd buy more!"
As an EE who studied networks, etc in college, it was jarring but audacious and impressive.
He was either BSing all of us ~40 years ago or in that conversation a few years ago.. but either way, he helped make our industry happen.