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Landing pages are awful. In 5 years we're going to be as embarrassed of them as we are now of the mid-oughts' "Skip Intro" buttons.

Landing pages fail at the Big Red Fez[1], and will eventually disappear with all the other attempts at giving the user "an experience" rather than a hypertext document.

1: https://www.amazon.com/Big-Red-Fez-Make-Better/dp/0743227905




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