You used to work at a company called Yammer <rolls eyes>. God forbid they're not called tech.ai.io-ify.
I think it's really funny that this comes up almost every time there's a post about CockroachDB. There were also a lot of people commenting on https://news.ycombinator.com/item?id=16693253 about foul language and such. I also remember being at a big conference and one of the speakers being a little cavalier and dropping an obscenity for emphasis - in the meetup comments people were so deeply offended. And let's not forget people's constant flagellation around brainfuck.
Make no mistake: this is the flavor of conservatism and hypocrisy that tech is home to: pretend to be liberally minded but lash out whenever something is just slightly divergent.
Sadly, names do matter. Cockroach seems to be a great DB from my poking at it, but there's definitely a visceral reaction some people have to the name (myself included) that has to be overcome first.
On the other hand, someone would have to be astonishingly thick (or at best cavalier about their business) to take that seriously into account when deciding whether or not to use it.