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> Clinton certainly didn’t help her cause, but psychographic warfare absolutely had an impact, even if it’s not measureable.

Hillary spent quite a lot more than Trump[1] and had her own army on social media called Correct the Record. I believe it's now Share Blue?

The sad thing is that modern politics is based on who can make the other guy the most hated, as this seems to drive the most votes.

[1] http://fortune.com/2016/12/09/hillary-clinton-donald-trump-c...




According to favorability surveys, Hillary Clinton was widely disliked even before Donald Trump declared his candidacy. Regardless of whether the hatred was deserved, the DNC made a serious error in nominating a candidate with such negative ratings among the broader populace.

http://www.people-press.org/2015/05/19/hillary-clinton-appro...




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