Alternatively, it's another shiny new toy to prevent kids from developing concentration and the ability to focus on anything that doesn't have self-illumination and a constant stream of animated effects.
interaction is a double-edged sword though. Interactive media can result in being distracted or side-tracked a lot (which of course it what advertisers want). This can lead to issues with focus/concentration. TV on the other hand allows you to simply relax, switch off.