You do sometimes get bits and pieces like the Time article from 2012 that haven't been memory-holed yet, but again, the media won't bring up something like that because the intent to paint this chilling use of social media as something unique to the Trump campaign.
I agree that there is a pattern of bias to all large media outlets on both sides. They may put a piece out like this one to appear impartial but only post-facto and if it supports the rancor of a news cycle that currently leans in their side's favor.
Anyways, there is bipartisan benefit to people becoming more aware of their online presence. Maybe people will use social media less and become less fervently partisan?
“We ingested the entire U.S. social graph,” Davidsen said in an interview. “We would ask permission to basically scrape your profile, and also scrape your friends, basically anything that was available to scrape. We scraped it all.”
So obviously a fair amount of strategic writing going on but all things considered, pretty respectable.
Bloomberg has also admitted Obama took advantage of it as well:
"The scandal follows the revelation (to most Facebook users who read about it) that, until 2015, application developers on the social network's platform were able to get information about a user's Facebook friends after asking permission in the most perfunctory way. The 2012 Obama campaign used this functionality. So -- though in a more underhanded way -- did Cambridge Analytica, which may or may not have used the data to help elect President Donald Trump."
To me, the interesting part going forward is: will Democrats and the mainstream media continue to frame this as if it was Donald Trump who committed the wrongdoing? I'm not really sensing any widespread public outrage so I would suspect not, but time will tell.