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My intention was to contrast the mundane connotation of "business as usual" with the visceral negative reaction most of us seem to have with our data being used this way.

The point I'm trying to make is that there's a difference between an isolated attack (e.g. Equifax) and what Facebook has going on here. To the person who reads about a "data breach at Facebook", it does sound like this was an abberant event that happened suddenly — rather than systemically, by a machine built on doing this every day.

Cambridge Analytica's actions may illuminate how far this can go, but we should treat it as the norm — and regulate accordingly.

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