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The average person is incredibly naive with regards to what the cost of a "free service" like Facebook is. It's not until you start looking at people who are in related fields that you start seeing people who truly understand the costs.

The public waking up to this breach and the costs being exposed are probably a huge part of why the stock is dropping. Facebook's continued profitability and success is dependent on its users not understanding how their data is being used. And now "everyone" knows, so the secret is out and hopefully Facebook can't get away with this going forward.

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