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I think the trust is a new thing though, new to the social media age. I remember growing up with computers in the 90's and people I knew wouldn't even consider entering a credit card number on a website. Now we give them freely. People used anonymous handles on AIM. At some point this changed and people decided they could be themselves on the internet, which is a fine idea, but the trust just went too far.

And I believe Facebook was largely the site that got people comfortable using their real names and personas online.

Exactly. Another example is applications "phoning home" (desltop applications sending information back to the server) that not that much ago was considered a serious abuse. And people on forums would lambast you when you asked how to implement something like that. Now it's called telemetry and is the norm.

Indeed, I remember the backslash ZoneAlarm got for this. Lots of people changed to another firewall as a consequence.

This was visible when using credit cards in stores, too.

1990s: your signature needs to match exactly so we know it's really you!

2000s: you must enter a PIN that hopefully only you know?

2010s: fuck it just tap the card near the reader

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