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I also like how his tale shows a progression over time in startup ideas that almost kept getting simpler and easier with each new iteration. The core feature(s) of Twitter is pretty darn simple to build out -- scaling it up is harder, sure, but that's a Maserati problem and the kind you may never have the privilege of having anyway. But it was a neat idea, they executed it, nailed it well, and lots of other people loved it. The lesson here with them is you don't have to build something that's very big or hard or complicated, you just have to build something people want and ideally love and tell their friends about it so you don't have to advertise -- if people learn by word-of-mouth your cost-of-customer acquisition approaches zero.

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