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>all we have to do is up the sodium content to about 25% of that of a bag of chips, and kids will be gobbling them up just as if they were any other snack food

I thought the process was mince the food up, add salt, modified soya protein and flavour enhancers, some sunset yellow (or other diabolical food colouring) and then reshape the resulting mush into mini carrot-ettes.

Finish by frying in a vat of lard, dip in HCFS and then in sugar and crisp on the grill.

Voila, fast-food-ised carrots.

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