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Interesting idea, although I think the slogan (Eat 'Em Like Junk Food) might be so corn that it turns kids off of the product. If you want to reach kids you have to speak their language and whens the last time you heard a 12y.o. say anything like that?

For me, the corniness of the phrase isn't as much a turn-off as the fact that it validates gorging on junk food.

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