This aversion to ugly fruit and veg invaded UK and Australia year ago as well. So now, when you go to a supermarket, you will have beautiful tastless food, whereas when you go to Spain or Italy, you have ugly delicious fruit and veg.
We're ridiculous sometimes. I was at the farmers market and wanted some strawberries. I noticed none at the stand but the vendor had some stacked on a table behind her. Why weren't those being sold? She said she'd forgot to wash them off and customers don't like fruit with dirt on it.