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This aversion to ugly fruit and veg invaded UK and Australia year ago as well. So now, when you go to a supermarket, you will have beautiful tastless food, whereas when you go to Spain or Italy, you have ugly delicious fruit and veg.

I totally agree. I live in Australia, and I didn't realise this until I went to India a little while ago.

The fruit there seemed smaller, but far, FAR more tastier.

So it's not just the looks, but also the size that seems to matter in Australian supermarkets.

We're ridiculous sometimes. I was at the farmers market and wanted some strawberries. I noticed none at the stand but the vendor had some stacked on a table behind her. Why weren't those being sold? She said she'd forgot to wash them off and customers don't like fruit with dirt on it.

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