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My mom always would use recipes from the sides of containers. She said "they're going to try 100s of recipes to find one that will make their product look good, so no need for me to try a dozen recipes that they have probably already tried"

Often the recipes were customer submitted (though I believe the Toll House cookie recipe came from a restaurant chef), and companies would test and/or tweak recipes before putting them on the side of the box.

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