On: The British amateur who debunked the mathematics of happiness (2014)

[posterboy]

Hey, as if soft sciences in the broadest sense weren't hard. They are hard to learn, because they are dealing with hard problems, for example how to raise a child or teach a whole heterogeneous classroom with minimal effort?

It's certainly not an ideal name.

[coldtea → posterboy]

Soft not as in "easy to learn", but as in "not very solid".

[posterboy → coldtea]

Fluid dynamics? :)