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I'm trying to understand. I think youtube beating google was due to network effects: youtube had enough content that it was hard to displace (it was actually more valuable.) Secondarily, it had mindshare (people knew about it.) Possibly, they "understood user behavior and preferences" better (strlen mentioned this intriguing one), and they used this to make it easier to use (slightly more valuable + massively more adoptable.)

Relentless focus on the above factors (content, mindshare, usability) helped them win - have I missed any?




First mover advantage. Youtube was synonymous with online 'canned' video, google with 'search'.

By parking it under the google brand they may have made a mistake. Another - possibly small - effect of that is that you have two steps before getting to a site, video.google.com, is less convenient than youtube.com, and much less easy to promote as a brand separate from the search portion of the site. Many people read 'video.google.com' the same way they promoted 'images.google.com', as a search engine for online videos (which it now has become, for the most part) instead of an easy way to share your videos with your buddies and the rest of the world.

I don't think it will be possible to quantify this effect, but I notice that microsoft named their search engine 'bing.com' after several tries of doing it as a subsidiary, and that google has not attempted to bring youtube.com under the google domain as the replacement for video.google.com (which still exists), it is now the 'search' arm of google for video, returning youtube.com mixed with other video results, just like what you'd expect.


Thanks! Interesting, a strong brand can be a negative.

Further thought: google video was 'better' in that it had higher resolution videos, and it displayed more of them on the screen at once. While youtube had one low resolution video. It was quicker to load and to run, and more suited to slower machines (perhaps especially mobile phones, whence videos oftentimes came?) Google video has always annoyed me in this sense. I note that now, they've increased youtube video resolution (it's 'better'), and also snipe: upgrade to a "modern" browser. Although understandable, it isn't the path to max adoption, and max. network effects


Maybe you could do a write-up on all your findings and how they mesh together, it would make for interesting reading.


Thanks, I appreciate that and might do it, though I don't yet feel I have more than my write up of 2 months ago: http://news.ycombinator.com/item?id=1508379




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