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I didn't know what Tumbler is and I created an account just to confirm the hack (the security hole is still there). But this got me thinking about another post at HN on how to market your site - I guess a blatant (fake?) security hole is one way to do it.

Uh yeah. You must be part of the same marketing team that advises car manufacturers to stage huge vehicle safety recalls. That'll really get the customers knocking.

Tumblr has a great but small team, just like most of us on this site. As someone who makes mistakes, I offer them empathy and sympathy.

people would notice only if the site is already known or else nobody would care, but it would probably hurt the site than do good

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