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> do we need to have a 5p charge on every bit of plastic to drive the point home?

I'd argue "Yep". We've shown repeatedly we value convenience over the environment time and time again, I think we need to be pragmatic and, rather than guilt people into making better decisions, guide them to do it through this kind of (albeit fake) positive reinforcement - "save money by just using that thing you have".

Most people buying a loaf of Hovis and some baked beans of an evening give precisely zero sh*tes about the ecological concerns of their decisions. It'd be great if people just decided to be concerned, but I think we need to be realistic about the motivations of people, and their priorities.




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