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> You can't select for people that care about your product, but you can select for people that care about some technology.

If that's true, it's kind of awful. "'Once the rockets are up, who cares where they come down? / That's not my department', says Wernher von Braun."

Well, ok. Some people can select for caring about their product. But a random company is almost certainly not in this set.

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