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Most people access Facebook through the app or directly to the website.

Google search traffic is not a good indicator of Facebook users or popularity.




That is not really a convincing argument, even if nobody used searching to get to Facebook, the search traffic would still reflect the general interest in Facebook. But given the huge search traffic it is not convincing that nobody uses search to access Facebook to begin with. So one has to at least argue that the decline in search traffic is due to user migrating from browser to app or something along that line. Also see the comments in the old thread.


Everybody uses power utilities, but what's the search volume for power companies?


Low but constant [1] and it is the constant volume that matters, not the volume on itself.

[1] https://trends.google.com/trends/explore?date=all&q=%2Fm%2F0...


Previously, the search traffic will have represented general interest plus people using it to get to the site. You'd expect a decrease as more and more people use the apps, or web browsers get better at autofilling the domain rather than it becoming a search, even if the level of general interest remains the same (anecdotally, circa 2011 most people I knew would use Facebook on a PC; now most use a mobile app).

There's probably a decline, especially given the myriad messaging apps that have come to prominence more recently, but not as sharp as the searches would suggest.




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