I say that as somebody who doesn't like Google and doesn't like this ad 'blocking' feature.
It's pretty simple:
1. Do you agree with the definition of "spammy ads" defined by the coalition? If not, then what about it would you change? Is anything about it "unfair"?
2. Do you see any Google ad that breaks the rules and isn't filtered? Do you think a non-Google ad that doesn't break the rule and is filtered? If so, point me to it.
So many people claim that Google "owns" the coalition. Why does it even matter if you can't find any issue in the standard they've come up with?
If you agree with the standard, and the standard is properly enforced, then what is the problem?
The answer to this question is self evident. It matters that the people who write the rules are part of the competition. Further, the people who write the rules also enforce them and in an opaque way (both technically and procedurally).
It doesn't matter to me, I use uBlock for adverts.
So it's an ad blocker that doesn't block over 99% of ads?
> While the result of this action is that Chrome users will not see ads on sites that consistently violate the Better Ads Standards, our goal is not to filter any ads at all but to improve the experience for all web users. As of February 12, 42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing. This is the outcome we are were hoping for — that sites would take steps to fix intrusive ads experiences themselves and benefit all web users.
That said, the self-interest is palpable and makes it hard to take this seriously, akin to a bottled-water manufacturer pushing for stricter standards on the purity of tap water. In fact it seems like the fact that the standards are set by an industry coalition (of which Google is a prominent member) rather than Google itself, is the only thing keeping this from being outright antitrust, in that Google is using one of its products to restrict the activity of its competitors.
See also: The "Open" Handset "Alliance", an industry group of companies who want permission to use Google's apps, who Google will threaten to permanently ban if they dare ship a device without them: https://arstechnica.com/gadgets/2012/09/google-blocked-acers...
Click the web link below the article link.