On the other hand, this move just seems to have the stink of antitrust violation on it. I'm by no means a lawyer, but it doesn't seem right for Google to leverage its position in the browser market to advance the interests of AdSense. I'd love to hear a lawyers opinion on this.
The group seems to be made of plenty of third parties.
Scary that a company which operates off ad revenue can now control the ad revenue of other companies. How will they be accountable/transparent for scenarios like that?
I also want to understand what % of ads they'll be blocking are from competitor ad platforms and what % are self impacting vs the same for ads they don't block. Will this effectively devalue their competitors in a significant way?
So this feature just blocks the interrupting ads, Google already announced earlier that they will be downgrading the sites on SERP if they contain annoying/interrrupting ads, like full screen, sticky, hard to close etc.
1. Provide a comparable ad-blocking service as other ad blockers.
2. Squeeze out the market share of existing chrome extension ad blockers.
3. Nuke the API's the extension ad blockers are using to block ads.
4. Slowly degrade the only remaining ad-blocking service ( theirs ) to open us all back up to aggressive ads.