1. The greatest story ever told: "Capitalism’s success is built on a belief – a story – that, given the right incentives, people can work together to solve problems. It’s worked magnificently. It’s the greatest story ever told."
2. The Reasonable Formation of Unreasonable Things
"Few things have as much impact on your lifetime investment returns as the decisions you make during bubbles."
All the arguments seem to boil down to learn faster, adapt faster. Evolution's a story as old as time.
See this blog post and the associated paper: https://www.schneier.com/blog/archives/2015/09/the_declining...
The author undermines his point by highlighting two companies, Amazon and Google, who at least in part have their competitive advantage solidified via an economic moat built from know-how. (Specifically Amazon's logistics, Google's AI chops, and both company's service operations expertise come to mind.)
On the other hand, I found this advice very succint and expressed elegantly. “Be more empathetic than your competitors” is such an elegant idea and captures the meme “Eat your own dog food and be your own customer” perfectly.
One of the most sustainable strategies is to create an oligopoly or de facto monopoly , and then squeeze customers for cash as hard as you can.
You will eventually run out of lock-in, but you can have a very profitable time before that happens.
A lot of people (me included) find this strategy morally objectionable, and of course if you're a customer, it's a huge pain in the ass when you're on the wrong side of it.
But as a business strategy it has obvious benefits. If you can create lock-in, where are your customers going to go?
The reality is that today's business environment selects against empathy at large scales. Making customers happy is fine for small scale service providers, but beyond a certain size, it's far more effective to work hard to eliminate customer choice.
You might wonder if business would work better if empathy was valued over cut-throat monopolistic land grabbing. That's an interesting question, and it's tempting to suspect that it would - not just in terms of customer satisfaction, but in terms of technological stability and speed of innovation.
But that's not the business environment we have today.
 Ideally in a limited market, so there's no danger of formal antitrust action.
Becoming a popular “small” service is attainable however and it’s hard to build a successful one unless you have empathy.
Were them like this while they were growing fast? One can not expect monopolies to display any empathy.