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Wouldn't that "picture of your friend with a soda bottle" be considered a violation of the property rights of whoever took that picture? (lets leave alone the idea that the ad insertion violates the viewer's rights to unadulterated content - that could potentially be waived as a part of the EULA/TOS).

I don't think so. Many platforms include EULAs that basically state that they own content you upload to them.

> viewer's rights to unadulterated content

Not that I necessarily agree with you that this should be a right, but where in the world is anyone enforcing this as a right?

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