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I don't expect US to move a finger on the issue - all major players are american. However, something like USB charging was imposed by the EU with great success, ending a massive source of e-waste and proprietary cruft manufacturers imposed onto consumers. For EU, the economic motivations to force american companies open to European competition would be very tempting and the consumer benefits significant.

The takeaway from the USB success is not to design a new protocol by committee, rather pick a mature open standard - for textual chats there are several mature ones.

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