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That doesn't say there's an increase in sales, just that people buy over VUI. It's very likely that buying over VUI cannibalizes web and mobile sales.



yes there's also this surprise element attached to it. You won't know if you have ordered a right item in right qty until you receive it or you immediately open the orders tab in your phone to make sure you ordered the right item.


Or when you say, "Alexa, order me a Chromecast" and it ships you a firestick instead.




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