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Although this is a lovely visualization, the data seems somewhat limited. It omits common brands I see in every supermarket* (Pritty, Suitty, Doble Cola, Terma, Speed Unlimited) even ones that I know belong to Coca-Cola (Inka Cola). And I don't see any firms whose names are in other than English or Spanish. Perhaps "Soft Drink Industry Structure" here really means "US Soft Drink Industry Structure" or perhaps even "Lansing, MI, Soft Drink Industry Structure"?

Such severe limitations in scope should be mentioned up front, not relegated to a "methods" section.

(* every supermarket in the rich parts of Buenos Aires, that is.)

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