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There was an article a while ago about the Coca-Cola company putting pressure on one of these "independent" companies to change it's labeling. They wanted to say "zero high fructose corn syrup" or some such which Coca-Cola management thought was a bad idea. If they had been truly independent then the conversation over packaging would have not come up.

Anyway, the value of independent organizations is bad ideas are less likely to propagate between them.




http://www.nytimes.com/2010/07/08/business/smallbusiness/08s...

Honest Tea is the name of the smaller company.

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