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Just replace soda with software - or better yet apps - and think of how a chart like the one in the link might effect factors you care about.

That may be a ridonculous comparison, but when you take into account the way the Coke's and Pepsi's of the world are able to dominate - by controlling distribution, by copying new ideas - you might start to see parallels in the software world.

I'm likely in the minority, but I'd actually rather pay my dollars to the Tweeties, Shopifys, or Smile on my Macs of the world than the Twitters, Facebooks, or Apples. It's just more fun.

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