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Decentralized doesn't mean every user needs to run their own node. Getting people to run a node is solved once there's a (financial) incentive for that, which is what made cryptocurrencies possible.

I agree no service is going to get adoption if its main feature is decentralization, but that doesn't need to be its value proposition. "Post your cat photos here and get paid in cat-tokens that are worth real money" would be the incentive.

This is actually an interesting idea. Does anyone do this? Sort of like reddit but you'd get paid (fake internet money) for contributing quality content.

steemit.com is one of the most popular dapps and it does exactly that.

Exactly, the example I had in mind. I tried their app and at this point I think the friction to setup an account, wallet etc. is too high for the average user, but this business model is awesome: great incentive for attracting early users, and if the platform ever becomes a hit, the financial rewards will be distributed among users, not just to the owner.

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