My feeling is that at some point they will manage the top tier of their premium contributors more like traditional content production. Idea people, writers, producers and someone who vets the output yay/nay and takes full responsibility for the release of the content. None of this "the views of [contributor] do not represent the values of our company" BS.
Of course, that means more money, less profit but would make things for advertisers palatable.
So really this looks like Youtube maturing into a more traditional media business model. Of course they still have the risk that they suffer from the myspace phenomenom. Not sure they're really preparing or considering that.
I can't wrap my head around that number. How can that be true?
"We will continue the significant growth of our teams into next year, with the goal of bringing the total number of people across Google working to address content that might violate our policies to over 10,000 in 2018."
I guess those platforms are growing so large and influential, censoring is inevitable now.
They will record decisions people make as training examples and will use it to train ML models.
There was a watershed early last year when they realized that a relatively tiny number of videos could be picked up by traditional media and used to beat up youtube in the press. So now they're moving away from that. They're going to moderate every video.
That started with the low cost: everything monetized goes through the iron fist of the Youtube demonetization wizard.
Now for the high end content they can't treat people like that - because top talent has leverage. So the more the content is worth, the more they'll spend on QA. The fundamental doesn't change though - they're moderating the content not the creator anymore.
Well, when we say "you", we mean more like "we".
Or, if you prefer, think of "you" as "TV". TV Tube!
Why would a global, and generally loved brand, use the name of another to market a product?
In the eyes of many consumers they’re unrelated because they’ve up until now pushed very separate branding.
I mean we are both speculating here unless there is some data to prove our claims, but I would say that Google dropped any attempt at keeping the brands too separate when they introduced the Google+ comment section.
The "Google preferred" also makes sense because all advertising that happens on Youtube is under the Google AdWords brand. There is no Youtube Ads, only Google Adwords for video.
In some ways, moderating all the good content might give you a break.. I imagine they probably won't cross with other such jobs though.
As a society, online really seems to bring out some of the worst in people; and I figure there is not a set of valued peers around you to try and influence your behaviour for the better.