1. Reaching out on niche Facebook groups to my target market (in my case: Entrepreneurs). I would simply say something along the line "Hey guys, I built this. Do you see value in this? Yes/No -- Why not?")
2. Creating content on Reddit / Indie Hackers about how we got to $10k MRR and being transparent about my learnings.
In the future I plan to do : 1/ More direct sales (via Angel list for example) 2/ Content on more marketplaces (Medium / Bootstrapped.fm / ...) 3/ Referrals 4/ ??? (open to suggestions here) :)
Note: I’m assuming b2c/smb (given your profile), and I’m assuming you’re still trying to get product/market fit. Of course, if you can get a customer paying $10 buy paying $9, then go for paid ads.
small businesses with money
small businesses with NO money