I have constantly heard that they can't reliably measure the performance of a website unless it is AMP. I don't buy this argument at all. Google already has mentioned to using site speed for as a minor ranking factor, why can't they use the same methodology for putting websites in the carousell too?
This is a way better indicator of site speed as opposed to if the site is AMP or not. Would be so cool if Google used this data as a pre condition to put sites into the carousell!
Also, they have Real user data for over a million websites - https://developers.google.com/web/updates/2017/12/crux
This is a way better indicator of site speed as opposed to if the site is AMP or not. Would be so cool if Google used this data as a pre condition to put sites into the carousell!