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Solve a problem. That's it. Make a solution that will put a salve on someones pain.

It sounds like all of your other ideas are trying to take advantage of a percieved hot space or were just "neat ideas".

Start making a list of all the problems you have observed and figure out how your proposal could help address them.

Get your team together and brainstorm.

By the way, I love the Hemingway reference in the SN. Feel free to email me and I will brainstorm with you.

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