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Intel had the problem of growing their market after their monopoly on 386-compatible processors in the late 80s, which AMD only caught up with their Am386 like 4 years later. Besides their shenanigans to rebate PC manufacturers for not using AMD processors, they did create the IAL—Intel Architecture Labs, which created and gave royalty-free technologies like PCI, AGP, USB, and PCI Express to move the industry forward so that it can grow. That was pretty innovative, at a time where getting a soundcard seemed more practical than choosing a faster processor.

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